© battleROYAL Berlin

In the past year, the radical upside-down flip of industries and individual lives alike has caused as much hardship as it’s generated new ways of thinking. Utterly unprecedented constraints have led companies to reassess not just their strategic approach and creative direction, but also their production methods. The shift we’ve witnessed echoes far and wide.

First and foremost, consumption has taken new forms: while home decoration, design and streaming services have seen profits boom, trends have elsewhere shifted, somewhat paradoxically, towards sustainability. Mass-production in the vein of fast fashion is being increasingly questioned, and consuming now needs to be conscious…

© battleROYAL Berlin x SIORUS Creative

The past year has seen a fusion of opposites quite unlike anything previously experienced in recent memory — isolation and hyperconnectivity, physical slowness and virtual velocity, stagnation and creativity. Crucially, it has prompted the farewell of most infrastructures once deemed indestructible, revealing, along the way, the glaring cracks and fissures nestled within economic, political and cultural titans. Production methods, supply chains, accessibility, messaging and offer all found themselves entirely reworked by the environmental adversity of the pandemic. To withstand the cyclone inhaling the world as we know it, the sturdy machine of cultural production — like most of its coevals…

battleROYAL Berlin

Award-winning creative studio working worldwide. Digital experiences, cultural activations, A-class concepts and shows.

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